Every business and organization has it’s blindspots, and too often it is in the brand identity.
Every brand needs a voice. Messaging provides the words that help customers and prospects understand you company’s value (why they need you) and your values (what you believe in). Your brand message is your promise to your customers.
Knowing who you are, how you are different from your competitors, and defining your brand voice are foundational elements to your marketing strategy. From your website copy, to your customer newsletters, to your business cards and mission statement, your brand messaging is any and all communication you deliver to your audience.