I had the great pleasure of working with Sally Srok in her role as President of Direct-to-Consumer for The Family Coppola. Sally exhibited great skill in leading and managing our complex DTC operations (i.e. tasting rooms, restaurants, pool/cabines, wine club, events, ecommerce). Moreover, Sally proved to be extremely gifted at bringing the Coppola’s creative visions to life, and in doing so orchestrated some of the most compelling consumer experiences in all of Sonoma County. I highly recommend Sally as a tremendous resource in establishing and/or improving any DTC operation.
Sally is a consistent high performer, whose business and interpersonal insights are always right on. Her focus and sharp intellect are balanced by her warm and positive personality. She is not only an A-player herself, but by her listening, negotiation, and counseling skills, she is a catalyst for other A-players. Any organization should feel lucky to have Sally on their side.