Knowing who you are, where you want to go and how to get there is crucial to business success. I excel at bringing clarity to your brand position, company vision and business strategy while creating a compelling narrative, internally and externally.
In addition to my sales and marketing expertise, organizational leadership and communications strength, I apply a highly detailed, analytical eye to the business data and financials — often identifying issues and opportunities that have remained undetected.
CEOs and Owners call upon my expertise when internal resources and expertise are limited, and an outside, objective view of the business would serve advantageous. The companies I typically work with are at a pivotal point in their evolution where the current business course and operating mode are not delivering desired sales and profits or are no longer aligned with growth objectives. I also partner with companies on their go-to-market and growth strategy for new brands and product launches.
My long-term consulting engagements include a full business assessment, strategy development and implementation. I work alongside cross-functional leadership every step of the way to execute objectives and equip teams with the tools to continue on the same strong path long after my exit.
My primary areas of business partnership include:
- Vision & Strategy — Crystallizing vision and long-term objectives, uncovering the business possibilities on which to capitalize and developing actionable plans.
- Branding & Communications — Tapping into unique brand identity to establish a clear point of competitive differentiation and creating authentic messaging that resonates and inspires action among both customers and employees.
- Cross-channel Marketing — Developing innovative strategies to drive customer acquisition and retention while elevating the brand experience at every consumer touch point across digital, social and event channels.