Sally Srok is a project manager with over 16 years of experience managing residential and commercial design/build construction projects. She is also a proven entrepreneur and wine executive with over 20 years of experience managing retail and winery businesses. Sally was previously the President of Direct-to-Consumer for Francis Ford Coppola Winery, where she built a team and processes from scratch, and earned the Winery of the Year award from the California Travel Association. She managed the DTC businesses of two wineries and five restaurants with 20% to 54% increase in profits year over year. She also project managed the construction of Werowocomoco Restaurant at Virginia Dare Winery.
Sally has been active in the many community associations including board positions for the Santa Rosa Metro Chamber of Commerce, the YWCA of Sonoma County, Santa Rosa Junior College, Concierge Alliance of Napa Valley and Sonoma, and Healdsburg Chamber of Commerce. She is a frequent speaker on Leadership and as a Direct to Consumer Expert, including for Sonoma State MBA Alumni, Young Professionals Network Summit of the Metro Chamber of Commerce, Napa Valley College, and Leadership Santa Rosa. She completed the Ritz Carlton Service Excellence Training Certificate and the University of California-Davis Wine Executive program.
Sally is a published author and a contributor to business magazines including Harvard Business Review, Wine Business, and Inc Magazine. She earned her Masters of Arts Degree in Integral Psychology with an emphasis on Organizational Development from John F. Kennedy University.